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How Twitter replaced my newspaper subscription.
I have always been an information junkie. I started reading the paper in my early teens on a daily basis, cover to cover. As I got older I subscribed to four newspapers and read most or all of them everyday. When my wife and I had our first child five years ago I narrowed it down...
Foursquare. What is it?
If you are an average Facebook user you may see some of your friends posts that indicate they have “checked in” somewhere on Foursquare. Do you know what it is? It is in a category of Social Media called “location based services” (LBS). Here is how it works: 1) A mobile phone’s GPS reads your location...
Yelp is very powerful.
Yelp is a review website that is a must engagement site for any small business. Over 32 million people visited Yelp in May of 2010 alone. Imagine what that means for a bad review? But the good news is that no matter what the review, the business has the opportunity to engage their customer...
Ford Motors gets Social Media Marketing.
Ford Motor Company is releasing it’s redesigned 2011 Ford Explorer on Facebook. Normally new designs are unveiled at auto shows. This is the first car to ever be debuted on a Social Media website. It is going to be an all day event on Facebook . On the debut day there will be videos, photos, and a question /...
From a Twitter Account to a TV show in less than a year.
When Justin Halpern moved back in with his 74 yr old father and starting tweeting about his father’s foul mouthed and blunt comments on his Twtter account, ”Sh*t My Dad Says”, he developed quite a legion of fans. He now has over 1.5 million Twitter followers and has published a book. But the biggest splash is yet to come. CBS...
Do you care about your customer? Really?
Do you care about your customer? Really? You better. Because the old days of ignoring the opinions, views, and preferences of them are long gone. They want to know you and your brand. They want you to interact with them online. Will you? How will you do this? Do you have the time? I hope...
Social Media Marketing for restaurants.
Restaurants. We all go to them amd we all have an opinion of them. We used to give our opinions about local restaurants at the office water cooler on Monday mornings. Now we share our experiences, good or bad, online. With popular Social Media sites like Facebook, Twitter, and Yelp; people let other people know...
Are You On Wikipedia?
Wikipedia has over 13,000,000 articles. Studies show it’s more accurate than Encyclopedia Britannica Wikipedia.com is ranked #6 in most popular websites the United States above: Twitter, Myspace, AOL, CNN, Amazon and Ebay If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour Got your attention?...
Online Reputation Management. What is it?
Online reputation management. What is it? With the extreme rise in popularity of Social Media over the last few years many people share information about people, places, things, and brands. As you can imagine, this information is not always positive. For instance, if someone goes to a restaurant and has poor service, bad food, or...
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Jon Maddux
CEO, YouWalkAway.com
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