Do you care about your customer?  Really?  You better.  Because the old days of ignoring the opinions, views, and preferences of them are long gone.  They want to know you and your brand.  They want you to interact with them online.  Will you?  How will you do this?  Do you have the time?  I hope so for your sake.  As Social Media grows in scope and influence, customer service and customer care is being taken to the next level.  Is the marketing department in charge of this?  Is customer service in charge of this?  Do you have a plan?  This level of customer service is the future, and the future is now.  Do not ignore this.  Let us know if you have any questions.  Thanks for reading.  Thanks for sharing.  -DL