Ford Motor Company is releasing it’s redesigned 2011 Ford Explorer on Facebook.    Normally new designs are unveiled at auto shows.  This is the first car to ever be debuted on a Social Media website.  It is going to be an all day event on Facebook . On the debut day there will be videos, photos, and a question / answer session.   Ford has been an early adopter and industry leader of Social Media; they have a head of Social Media, Facebook page, and about ten different Twitter accounts.  They really get it.  They have a promotion tied into this 2011 Explorer reveal, when they get their 30,000  ”likes” on the Facebook 2011 Explorer page they will give away one of the new cars to a Facebook fan.  Social Media Marketing like this works for not only global brands like Ford Motor Company, it works for small business.  All it takes it consistency, engagement with your fans / followers, and a responsive service attitude.  Thanks to Mashable for the inspiration for this post.  Thanks for reading .  Thanks for sharing. -DL