There are many myths when it comes to Social Media Marketing. Here is our Top 5:
1) It is easy. You simply open up a Facebook account for your business and then ask people to be your friend. You post some information about your company, let people know what you do and Shazaam! The word is spreading about you and/or your company and the money starts rolling in. Well, if you have dabbled in Social Media with your brand you know this is not the case. Marketing through Social Media is not extremely difficult, but you need to be consistent, patient, and interactive.
2) My customers are not on Social Media. You say this is the case? Check out our Know Me Social Media video on our home page for some amazing statistics regarding this topic. Here are just a few mind boggling statistics regarding Social Media’s meteoric rise to it’s present level: there are over 400 million Facebook users; there are currently (June 2010) an average of 65 million tweets per day on Twitter; the average Facebook user has 130 friends. Social Media is the new water cooler and the quickest word of mouth advertising in history.
3) I only need to put my advertisements on Social Media sites. Wrong, wrong, and wrong. Social Media Marketing is not “old school’ advertising. Period, end of story. People are sick of the traditional method of interruption advertising. They now actively search out what interests them, they want to be engaged, and then given valuable information on a consistent basis. Social Media Marketing is about relationships, relationships with your fans, friends, customers, possible customers, and followers. Believe it.
4) Social Media is a fad. What? Really? Do “fads” grow year after year, month after month, day after day, and minute by minute for several years? Do Fortune 500 companies invest millions of dollars on “fads”? Do “mom and pop” businesses grow 500% in one year with a “fad”? Obviously this is a major myth. This medium is powerful and here to stay.
5) Social Media Marketing cannot be tracked or quantified. Maybe five years ago that would be the case. But today there are literally hundreds, if not thousands of analytic programs that can track where your customers came from, where they went, how long they were on your site, how many pages did they look at, and even down to what city they are in. Analytics are available for Twitter, Facebook, Linkedin, Foursquare, and individual website addresses amongst many others.
Thanks for checking out our blog and our site. Please feel free to contact us with any questions or comments. Thanks for reading. Thanks for sharing. -DL